Contact Us
WELCOME TO HARLEY REED | HARLEY REED IS A PROFESSIONAL SERVICES COMPANY WITH GLOBAL PRESENCE | WE ARE A PAN-AFRICAN AFRICAN PROFESSIONAL SERVICES FIRM OFFERING SERVICES ACROSS FIVE PROFESSIONAL DISCIPLINES
NOW ENROLLING CIPS Level 4 - Procurement & Supply Chain Management · Lagos, Nigeria · Starts June 2026

PROFESSIONAL DISCIPLINES · MARKETING AND COMMERCIAL STRATEGY

Marketing & Commercial Strategy

Commercial performance is ultimately the test of whether strategy is working. We advise CMOs, CCOs, and executive leadership teams on building the market positions, commercial capabilities, and customer relationships that drive sustainable growth and on the organisational changes required to sustain that growth over time. Our work is commercially grounded, analytically rigorous, and designed for senior leaders who need advice they can act on, not frameworks they need to translate. 

Talk to Our Experts
Advisory · Knowledge · Assurance

Advisory

Market entry strategy, business planning, customer transformation and commercial capability development — helping CMOs and CCOs build market-leading commercial organisations.

Knowledge

Marketing professional qualifications and CMO / CCO executive forums — building lasting marketing and commercial capability.

Assurance

Campaign effectiveness benchmarking, pricing governance assurance and CX validation — providing independent evidence for marketing investment decisions.

01 · Advisory

Commercial & Market Strategy Advisory

We advise CMOs, CCOs, and executive leadership teams on market entry, business planning, customer transformation, and commercial capability development. Our work is commercially grounded, analytically rigorous, and designed for senior leaders who need advice they can act on — not frameworks they need to translate.

·  Market Entry & Growth Strategy

· Business Planning & Commercial Optimisation

· Commercial Capability Development

· Customer Transformation

Explore Advisory services
02 · Knowledge

Marketing Capability & Professional Development

We build commercially capable marketing and commercial teams through accredited professional qualifications and senior leadership forums. Our programmes are designed to develop strategic insight, commercial judgement, and organisational influence at every level.

· Marketing Professional Qualifications

· CMO / CCO Executive Forums

Explore Knowledge services
03 · ASSURANCE

Commercial Performance Assurance

We provide independent evaluation of marketing effectiveness, pricing governance, and customer experience — giving commercial leaders the credible evidence they need to defend investment decisions, demonstrate commercial impact, and identify improvement priorities with confidence.

·  Campaign Effectiveness Benchmarking

·  Pricing & Governance Assurance

· CX Validation

Explore Assurance services

HOW WE WORK

Our Engagement Model

Every Harley Reed engagement follows a disciplined four-phase approach — from diagnosis to sustained improvement.

01

Assess

We immerse ourselves in the context — the organisation, the function and the challenge — before forming any recommendation.

02

Strategise

Working alongside your team, we develop solutions that are technically rigorous, practically implementable and tailored to your specific ambition.

03

Implement

We work through execution — not just the strategy. Our team supports implementation, trains staff and adapts as circumstances evolve.

04

Optimise

We transfer capability to your people so results endure long after the engagement ends. Dependency on consultants is not our measure of success.

GET IN TOUCH

Ready to strengthen your marketing function?

Our marketing and commercial strategy experts are ready to accelerate your market growth.
TALK TO THE EXPERTS